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In order to attract over 100,000 relevant individuals, personalised invitations will be sent out in e-shots, direct mail, digital marketing and SMS.
ADIHEX benefits from strong support from several equestrian, hunting, and falconry organisations but also it’s International Sales Agents who help promote the event all over the world.
The PR campaign for ADIHEX 2017 will include the latest event news, interviews with supporters and exhibitors, and a Press conference.
The adihex.com website is at the centre of the 2017 promotional campaign and will be search engine optimised to ensure high rankings on Google.
ADIHEX is investing substantial time in building online networks of equestrian, hunting, arts & culture, professionals and enthusiasts through the use of social networking sites. This will enable us to push out information and invitations to people already operating within related forums on sites such as Facebook, Instagram, Youtube and Twitter.
With Abu Dhabi placing great emphasis on the preservation of cultural values of the Emirates, students from primary through to secondary schools will be offered group tour opportunity.